The ultimate playground
Cardrona Alpine Resort
Project
Cardrona Alpine Resort
Client
Cardrona Alpine Resort Ltd
Location
Cardrona Valley
Completion
2020
Sector
Hotels and Hospitality From skiing and mountain biking, to casual and fine dining experiences, stargazing and retail therapy – the Cardrona Alpine Resort provides an adventure lifestyle playground. Working together, we developed a strategic masterplan to maximise the guest experience.
Workshops with executive stakeholders and operational staff identified three key user personas: The Family All Day Experience, The Village Dweller and The Ski Nut. Looking at the existing infrastructure through these lenses helped the team identify the critical interventions needed.
Maintaining the existing buildings to help build character, while embodying the quirky nature of the resort, became a key move of the masterplan. From there, journeys for guests started with replanning the arrival sequencing and resort touch points.
A concept proposal for a new hospitality building on the ridgeline considered as part of the strategic masterplan
The material palette is robust, to withstand the tough alpine conditions and the detailing deliberately simplified to allow for the limited construction windows between seasons.
Removing barriers and opening up the engagement between Cardrona people and guests has enhanced the customer experience while maintaining the Cardrona vision of repurposing and respecting the ecology of the maunga.
Gareth Huston - Customer Experience Lead
Collective Effort
Collective Effort
Gareth Huston
Principal
Auckland
Simon Taverner
Associate
Queenstown
Stephanie Hamilton
Associate
Christchurch
Contact
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