Callaghan Innovation - Graphic and Wayfinding Design

The strategy was to celebrate the "Kete o te wānanga" or baskets of knowledge, acknowledging both the historical significance of the building and its future role as a centre of innovation. The whakataukī (proverb) "Hūtia te rito o te harakeke, kei hea te kōmako e kō?" underscores the importance of people in this endeavour, reinforcing the project's human-centred approach.

The design expression and execution of this project are rooted in the traditional weaving structures of Harakeke, which serve as a foundation for innovative and dynamic forms. This approach creates a visually compelling and technically advanced solution that aligns with both the cultural heritage and the forward-thinking ethos of Callaghan Innovation. By incorporating a single, continuous thread throughout the design, the project weaves the cultural narrative with the company's innovative spirit, creating a cohesive and meaningful visual language. This inventive approach not only honours tradition but also pushes the boundaries of contemporary design, making the space both functional and inspirational.

Culturally, the design honours Māori traditions and values, promoting cultural awareness and respect. Central to these values is the use of sustainable materials and design practices, reflecting a commitment to environmental stewardship. This ensures the building serves as a model for sustainable development. By opting for the adaptive reuse of the existing structure and envelope, the project has an embodied footprint 10 times smaller than a new build. Additionally, the material selections saved 156,000 kgCO2 which reduced the embodied carbon by 51% in the impact from the fitout. This exceeds expectations for a modern innovation hub and positions Callaghan Innovation at the forefront of transformative change.