Translating the narrative and persona of 'The Curious Adventurer' into a visual language
Aurecon - Graphic and Wayfinding Design
Project
Aurecon - Graphic and Wayfinding Design
Client
Aurecon
Location
Auckland
Completion
2023
A close collaboration with mana whenua and Te Matakīrea to bring to life a forward-looking cultural narrative that showcases the journey Aurecon are on. This was to be embedded in the space rather than a decorative addition.
The new artwork provides a visual-sensory experience of the taniwha Horotiu – the kaitiaki (guardian) of the Wai o Horotiu stream, and that its presence remains in the landscape of Tāmaki Makaurau. This is further embodied through the central ‘mana compass’ that geographically aligns users to the surrounding maunga/mountains of Tāmaki Makaurau with integrated lighting design.
It is embedded in all corners of the space – engraved into the stairs, acoustic panels, functional and branded wayfinding – and informing the structural design of a number of interior elements. As a result, the pattern system is now an integrated part of the Aurecon brand identity.
Kua papa ahau. Kei te mārama au e tū me nga wāhanga huhua o te tangata hei whakaputa i ahau. Koinei te mana nui e akiaki ana i ahau ki ngā mahi kāore e mōhiotia. I am grounded. I understand where I am from, and the diverse parts of me that make me who I am. This is the superpower that propels me into the potential of the unknown.
Collective Effort
Collective Effort
Jayson Urlich
Studio
Auckland
Arron O'Hagan
Senior Associate
Auckland
Andrew Tu’inukuafe
Executive Team, Principal
Auckland
Gier Jong
Associate
Auckland
Awards
2023 - Designers Institute of New Zealand Best Awards - Environmental Graphics - Gold Pin
2023 - Designers Institute of New Zealand Best Awards - Toitanga - Silver Pin
2022 Good Design Award - He Rautaki Māori (Māori strategy)
Contact
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