Consistency of user experience and brand presence across all touch-points within the precinct
Commercial Bay - Graphic and Wayfinding Design
Project
Commercial Bay - Graphic and Wayfinding Design
Client
Precinct Properties
Location
Auckland
The ambition for the identity of this project was to establish the building as a beacon for innovation, technology, new ways of working, living, shopping and eating. The biggest challenge was the integration of multiple large named tenancies, while enabling a single shared entrance. We have developed a clear brand architecture and wayfinding strategy that converts this challenge into an opportunity, bringing clarity to user journeys, while elevating the overall experience and sense of place.
Through clarity of wayfinding and mixed tenancies, as well as a powerfully established sense of identity and place, this project will establish Commercial Bay as front and centre of Tāmaki Makaurau, Auckland and as a gateway to Aotearoa, New Zealand.
Our design approach visually represents the identity of Commercial Bay, the surrounding harbour and urban context. It injects sustainably sourced materials alongside highly reflective glass to embody the surfaces and textures of the Waitematā Harbour.
We executed a ‘less is more’ approach that ensures the wayfinding is embedded and integrated in the fabric of every building – rather than the feature. This has allowed continuity across a variety of project deliverables and wayfinding formats.
Collective Effort
Collective Effort
Jayson Urlich
Studio
Auckland
Blair Johnston
Executive Team, Head of Design, Principal
Auckland
Michael Mason
Principal
Auckland
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