A brand signage and wayfinding strategy that builds upon HB Central’s unique identity

HB Central – Graphic and Wayfinding Design

This project ambitiously stitches together two of Auckland’s oldest buildings to offer prime retail, premium workspaces and F&B experiences. A deep dive into our client’s ‘dream tenants’ sought small-to-medium-sized innovators and industry challengers. This uncovered a need for a powerful brand identity that could proudly be worn by the building’s tenants; an identity with a strong origin story through a contemporary lens. This became our core strategy for the brand and communication of HB Central.

Collective Effort

Collective Effort

Jayson Urlich
Michael Mason
2023 - DINZ Best Awards - Business Communication - Silver Pin 2023 - DINZ Best Awards - Spatial Design Communication - Silver Pin