VidaSpace Christchurch Showroom

Under the theme "A Storytelling Ecosystem: An Ode to Our Love of Timber," this concept draws inspiration from the humble ‘cabin’ to create a sensory journey through VidaSpace’s world. Designed as a sequence of meaningful interactions, the showroom connects customers to the brand’s ecosystem across four curated experiences:

• Entice – An open, inviting shopfront that draws people in from the street
• Excite – A dynamic cabin setting showcasing product versatility and one to one consulting
• Educate – A hands-on workshop space to explore material possibilities
• Entertain – A flexible environment for hosting events and building community

The showroom exemplifies the technical and aesthetic versatility of timber, seamlessly integrating it across the floors, walls, ceilings, and joinery. Each material expression demonstrates timber’s capabilities in scale, tone, form, and function. Visitors are guided through an evolving narrative - from raw logs to precision-engineered veneers - highlighting timber’s full lifecycle. Feature elements like the veneered island and cabinetry showcase not only craftsmanship, but also the complex performance demands timber can meet in contemporary design, aligning with VidaSpace’s commitment to sustainability and innovation.

The showroom is purposefully designed to lead customers on a journey, connecting them to timber before selling a single product. Shifting from a traditional sales model to an experience-led approach, the concept places the full sample range at the back, encouraging genuine engagement. Nature and light frame the entrance, creating an inviting threshold. The cabin hosts authentic conversations, building rapport and trust. Only then are customers introduced to the education space, where tailored product solutions meet their needs. This shift redefines the showroom experience, placing connection and storytelling at its heart.