Retail reimagined to help reinvent an iconic brand
One New Zealand - Network Experience
Leave your device at the door
We used the provocation ‘leave your device at the door’ to look beyond the existing retail model – One New Zealand isn’t just a phone supplier, rather a digital experience creator. Their launch initiative to partner with SpaceX and provide 100 percent mobile coverage across the country is a bold statement of this. In response, the new retail strategy is designed to focus on welcoming, hosting, inspiring and engaging with community and businesses to create brand resonance – not just selling products.
Bespoke research revealed the need for users to navigate their experience in a way that best suits their purpose for being in store. Instead of relying on the conventional brand-coloured retail networks of the past, we chose a confident design language and spatial layout that responds to the functional and emotional needs of the users. Our strategy was to create two distinctive zones.
The hosting capabilities of the space allows for live events, music, food and beverage, in-store activations, as well as business customers to utilise the space for brand partnerships. Semi-private workstations allow digital services to be done locally during quieter periods of foot traffic.
Sustainable fabrication
We partnered with One New Zealand and Special Studio to design and deliver a bespoke product nationwide that responds to the urgent need for effective e-waste management solutions. One NZ's recent rebrand from Vodafone saw an opportunity to tailor its customer service experiences and revolutionise the retail experience of the network.
A four-month review post implementation has seen 12% more foot traffic, a 30% uplift in sales, 9% more human interactions, and a 9% increase in monthly acquisitions nationwide.
Collective Effort
Collective Effort
