Why work at Dexus Place?
In the era of hybrid work, the workplace must earn the commute. It must be more than the sum of its parts. It must be memorable and experiential. To kick start the process, we interviewed the existing users of the space and asked them why they work at Dexus Place. The results highlighted three key themes which underpin the design: purpose, innovation, and presence. The intent was to provide a professional and mature co-working brand to the corporate market which moves beyond that of established competitors.
Dexus Place's overall brief comprises a blend of performance and experience which culminated in the central idea of the 'alter ego' – a highly functional, ambitious, and experiential workplace. Our creative strategy for the 'alter ego' grounded the project with a unique proposition which drives a highly experiential workspace and a rigorous commercial grounding.
Dexus Place extends to the wider 80 Collins precinct community, including the newer South Tower tenants and provides high-end facilities on a flexible, as-needs basis and through memberships. Large seminar suites, boardrooms and meeting rooms takes the pressure off organisations investing and providing their own facilities on site.
Dexus Place exploits a bold design language, taking risks with spatial planning and experiences. It embraces darkness, texture, and ambience. It is ruthlessly efficient, bringing purpose to all the net usable space. A mature and sophisticated counterpoint to other co-working offers in the market, it innovates through performance and drama – a desirable reason to come to work.
Dexus Place is about providing an absolute ‘best-in-class’ workplace, with optimal efficiency, ease of connection, acoustics and flexibility in one of Melbourne’s most desirable locations.