The weight of the past helps to inform the process - it gives our team a notion of the importance of a project to the people it will serve, and allows us to consider more deeply the outcome of our processes - how they communicate design intent, as well as the activities and the communities to be served by the project.
With 120 years of history at a stunning location, the Bronte Life Saving Club visuals are an example of this contextual understanding. Our design team looked to us to delve into the project and understand our client's motivations, capturing the vision as a club that looks to modernise while respecting its established heritage.
What we delivered:
Our process and results were deeply informed by the special nature of this project. The proud tradition of lifesaving has been celebrated and elevated and the natural world is presented as an equally important protagonist. A harmonious set of images is the result - visually striking, definitive but also thoughtful and emotive.