Nine levels connect seamlessly in one luxurious, customer-focused and highly functional space
119 Great North Road
Design innovation and precision
The Giltrap Group headquarters and prestige showroom for Aston Martin, Bentley and Lamborghini, is a precision designed facility, which puts the spotlight where it belongs – on the vehicles. The mixed-use development co-locates the Giltrap head office team and sets the benchmark for ‘star car’ showrooms around the world.
An immersive customer experience where clients could drive into the dealership, view the workshop from upper platforms, and drive out in their new purchase, was facilitated by innovative sine wave-curved driving ramps.
The new Giltrap Group headquarters and the showrooms they house are subtle and refined, giving full respect to the automotive genius of its products and allowing them to be displayed like shining jewels.
The building features a 1,500sqm, streel-level showroom, spread across the three brands, along with three commercial office floors above and four basement levels where the workshop, staff training areas and ample carparking.
Moving away from the traditional model of a forecourt with administration offices set behind, every aspect of the customer journey is contained within the building envelope. The prestige marque line up has a more immediate presence on the street, displayed as if in a retail window.
The 119 GNR building has exceeded all our expectations. Warren and Mahoney has produced a design which perfectly showcases some of the world’s most beautiful cars. At the same time, it is the most technologically impressive and environmentally friendly building of its type in the country.
Collective Effort
Collective Effort
